DE AMORE

LOVE IS THE MOST FLEETING AND THE MOST ETERNAL OF ALL FORCES

DE AMORE is a container-project, a collection of collections, born to explore Love in its truest form: contradictory, unstable, wonderfully unresolved. It unfolds through a series of thematic collections, each one dedicated to a particular vision of love—love that slips away and love that stays, adolescent and mature love, obsessive, light, platonic, passionate love, the kind that heals, the kind that destroys or saves.
DE AMORE is a space in motion, welcoming ideas, visions, and creative projects united by a single thread: the exploration of the relationship between heart and mind, instinct and reason, desire and fear.
It’s a laboratory where every collection becomes an emotional chapter and a narrative device.
At the core of DE AMORE lies a constant tension: the desire to understand love rationally, and love’s relentless refusal to be fully understood. This duality—between feeling and thinking, sweetness and fear, surrender and control—is deeply aligned with the brand’s DNA.
It is the space where everything happens: doubt, beauty, contradiction, choice.
DE AMORE doesn’t take sides. DE AMORE watches, collects, transforms.
In a world that consumes love on the surface, DE AMORE chooses depth.
Every creative gesture within this universe is a fragment of a broader search: to give shape, matter, and voice to that human experience that is as universal as it is personal.
Each creation is designed to be more than an aesthetic object: it is a vessel of emotion, a symbolic code, a whispered confession.
Whoever wears DE AMORE reveals themselves, but remains undefined; embraces their own complexity and allows themselves to be moved by meaning—without needing to pin it down.

The first two collections—Kupid and Amore & Psiche—are just the beginning. New stories are already waiting to take shape.